Wednesday, May 20, 2009

Dan Ariely -Predictably Irrational


I have been wanting to write a book review on Dan Ariely’s excellent book Predictably Irrational for a while now. Instead I will just say that is is a fantastic book that is absolutely worth reading for anyone and especially any designer and link to a few Ted Links.

A blog post on Ted by Dan Ariely about behavioral economics:

And two talks that cover some of the fundamentals of the book: and

All I can really say is that this book has given me a language to talk about and data to back up my long held skeptics about rationality.

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